What Does Net 30 Mean? Payment Terms Explained Simply
"Net 30" means the client has 30 days from the invoice date to pay. "Net 15" means 15 days. "Net 60" means 60 days. That's the simple version. Here's what you actually need to know as a freelancer or small business owner.
Common Payment Terms Explained
| Term | What It Means | When Client Must Pay |
|---|---|---|
| Due on receipt | Pay immediately when you receive the invoice | Now |
| Net 7 | Pay within 7 days | 1 week |
| Net 15 | Pay within 15 days | ~2 weeks |
| Net 30 | Pay within 30 days | ~1 month |
| Net 60 | Pay within 60 days | ~2 months |
| 2/10 Net 30 | 2% discount if paid within 10 days; otherwise, full amount due in 30 | 10-30 days |
Which Payment Terms Should You Use?
For Individuals and Small Business Clients
Due on receipt or net 7. These clients don't have accounts payable departments. There's no reason to give them 30 days. The sooner you ask for payment, the sooner you get it.
For Corporate Clients
Net 15 or net 30. Many corporations have standard payment cycles and literally cannot pay faster than their AP process allows. Net 30 is the most common corporate standard. Some will push for net 60; push back if you can.
For Recurring Services
Due on receipt or a specific date (e.g., "Due on the 1st of each month"). Consistency makes it a routine, not a negotiation each time.
The Problem With Net 30
Net 30 sounds reasonable until you realize what it means for your cash flow:
- You complete work on April 1
- You send the invoice on April 1
- The client has until May 1 to pay
- Many clients treat net 30 as "sometime around 30 days," which often becomes 40-45 days
- If you did a week of work, you're financing 5-6 weeks of unpaid labor
For freelancers and small service businesses, net 30 is a cash flow killer. Use shorter terms whenever your client relationship allows it.
How to Set Payment Terms
Include your terms in writing before work starts:
Payment terms: Due on receipt. Payment link: [your payment link]
or for corporate clients:
Payment terms: Net 15. A 1.5% monthly late fee applies to balances past due.
The key is stating terms explicitly. "Payment is expected upon completion" is vague. "Due within 7 days of invoice date" is clear.
How to Get Paid Faster Than Your Terms
Just because your terms say net 30 doesn't mean the client must wait 30 days. Most clients pay when prompted, not when the deadline arrives. Use these tactics:
- Send the invoice immediately. The 30-day clock starts when you send it, not when they open it.
- Include a direct payment link. Don't make them figure out how to pay. See Payment Request Template for scripts.
- Set up automated reminders. A reminder at day 7 and day 14 gets most clients to pay before day 30. See Payment Reminders Guide.
- Offer early payment discounts. "2% off if paid within 10 days" motivates faster payment on larger invoices.
Late Payment Fees and Payment Terms
Your payment terms should include what happens when they're violated. "A 1.5% monthly late fee applies to balances past 30 days" is standard and legal in most U.S. states. See Late Payment Fees: Can You Charge Them? for details.
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